By R.Bruce
Dalglish of Philadelphia, Pennsylvania
In business, one of the most important factors is to always
be mindful of customer feedback. Customer reviews are a type of feedback in
which your customers and clients inform you about the quality of work or
services you are providing, thereby giving you the information you need to
better your product and company. But what if the feedback isn’t positive?
When a negative review appears, the prudent move is to
respond to it. Shrugging it off is understandable, especially if the complaints
are outlandish or unwarranted, but leaving them unanswered could also bear negative
consequences. By failing to acknowledge and address negative reviews, business
owners may unwillingly communicate to present and future customers that their
satisfaction is not important.
Such negative reviews should not be met with hostility
either. Even if the review is harsh or even personal, the practical thing to do
is to respond quickly with compassion and understanding. Remember that a
customer is allowed to be upset, and it’s your job as a service or product
provider to meet their expectations. Sometimes all a disgruntled customer needs
is to be heard; so don’t be afraid to apologize if an apology is needed.
Receiving bad reviews is never easy, but if handled well,
such feedback can be turned into opportunities to improve and make your
business better and stronger than before.
About the Author
A resident of Philadelphia, Pennsylvania, R. Bruce
Dalglish has served as the Chairman and CEO of Alliance Hospice and All Caring Hospice since 2005. In this
role, Bruce Dalglish oversees the development and strategic direction of both
companies. From 2008 – 2013, Bruce Dalglish served on the Public Policy
Committee of the National Hospice and Palliative Care Organization (NHPCO).