Wednesday, May 27, 2015

Positive Work Culture = Positive Company Branding

By R. Bruce Dalglish, CEO of Alliance Hospice

Nowadays, everything’s online and public – including the way in which employees review their individual work experiences.  If an employee feels unhappy at work due to a negative work environment, those feelings may be broadcast on multiple social media sites and online company review sites.  The disgruntled employee’s friends and colleagues will comment on these negative experiences, exponentially damaging the company’s reputation.

Companies need to prevent such potential disasters by ensuring that their internal work culture is positive.  Committing to and then truly integrating positive values ultimately improves the brand of a business.  Instead of having dissatisfied employees smear a company’s name, imagine having a cadre of employees boasting about how well they are treated and how inspired they feel to come to work every day.  To reference a specific example, visit Glassdoor.com to read positive reviews of Alliance Hospice.

This type of positive reinforcement is invaluable, and could end up being a lucrative advertising method to attract and retain employees.

Connect with me on Pinterest and follow me on Twitter.

No comments:

Post a Comment