Today’s workforce is picky, in some industries more than others. Candidates diligently research companies before applying for new jobs – and one of the key components they look for is a positive corporate culture. Nowadays, many companies feel the need to improve their workplace culture not only to retain current employees and avoid turnover, but as a recruiting method linked to the public perception of their workplace.
If a company is determined to hire new and high
quality talent, they need to be prepared to compete for that calibre of a
candidate. For companies to be perceived
as desirable places to work, they need to make the cultivation of positive
corporate cultures a priority.
Ultimately, this competition among corporate cultures will not only land
quality hires, improve employee retention and prevent costly
turnover/transition costs – it will help, not hurt, a company’s overall
productivity.
Committing time to nurturing a positive work climate is not a waste. It’s a long term investment that is interlinked with profitability.
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